Instagram algorithm updates can make it difficult for our posts to be seen, meaning it's harder to grow an audience and get engagement on accounts. Ultimately resulting in less sales.
One way to get around this is to use Instagrams feature Instastories - these are video, photos, or graphics which are visible for 24 hours after being posted, can be pinned to your profile, and best of all show up on the top of everyones feed. Even if your Instastory is far behind on the line, most viewers get pulled in to what we're calling and 'Instastory Black Hole' - that experience when you click on one Instastory and 30 minutes later you're still viewing the weekend habits of your internet friends.
Instastories are going to be your best friend when it comes to engaging and growing your account on Instagram - and if you want to take your content to the next level, here are 4 of the best apps to edit Instastories.
Canva helps users create graphics and collages, and add nice fonts to your Instastories. It's quick and easy to use, and has a wide range of pre made templates you can edit and make your own. You can also upload your own photos, fonts, colours to make sure your branding is consistent. Canva allows you to create content via the mobile app, or on your computer.
Visit the Canva website here.
This is the app which all of you have been asking me about - introducing you to Unfold. This is an iPhone app which helps you make video and photo collages on your Instastories. There is a whole range of templates to choose from, add videos and photos, and use text - you can make your Instastories look like an editorial piece!
Get Unfold for iPhone here.
HypeType is all the rage on Instagram - you can add moving text and music to your photos or videos, grabbing viewers attention. It's a quick and easy app to use, and looks effective on your Instastories.
Get the HypeType app for iPhone here.
Instastories are limited to 15 seconds and it can be frustrating when you want to record a sit down talking story, or showcase a recent brand video. Use CutStory to cut your long videos to 15 second blasts which can be easily uploaded to Instagram.
Get the CutStory app for iPhone here.
With these 4 easy to use apps, your Instagram content will stand out in the crowd and gain you that engagement we all need on the platform!
And if you ever get stuck, I'm here to help you - check out my social media services here.