Having a beautiful website is the first step - now you need to get it noticed in search engines! Blogging and SEO go hand in hand when you're climbing up the Google rankings trellis - not only does it help Google understand what your business is about, but having regular optimised content will help you position yourself as an expert in your field. (Pssst - did you know that Lana has been blogging for 7 years, and it's thanks to her blog she was able to set up a successful business helping other brands grow and bloom?)