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How To Create A Social Media Strategy

Small business owner in Hampshire working on a social media strategy

As the new year begins, it's the perfect time to take a step back and evaluate your social media marketing strategy. Whether you're just starting out or you've been using social media for a while for your business in Hampshire, it's important to regularly review and update your approach to make sure it's effective and aligned with your business goals.

Here are four steps to help you prepare a winning social media marketing strategy for the year ahead:

  1. Set clear, specific goals: Before you start creating content or engaging with your audience, it's crucial to know what you want to achieve with your social media marketing. Do you want to increase brand awareness, drive traffic to your website, or generate leads and sales? Whatever your goals, make sure they are specific, measurable, attainable, relevant, and time-bound (SMART).

  2. Understand your audience: To create effective content and engagement strategies, you need to know who you're trying to reach on social media. Consider your target audience's demographics, interests, pain points, and behaviors, and use this information to tailor your content and messaging. You can also use tools like Facebook Audience Insights or Instagram Analytics to get a better understanding of your followers and their interests.

  3. Choose the right platforms: With so many social media platforms to choose from, it's important to select the ones that will be most effective for your business. Consider the platforms your target audience is using, the type of content that works best on each platform, and your own resources and capabilities. You don't have to be active on every platform – focus on the ones that will give you the best return on investment.

  4. Develop a content plan: Once you know your goals, audience, and platforms, it's time to start planning your content. Consider what type of content will be most effective for your goals and audience, and create a content calendar that outlines what you will post and when. Be sure to mix up the types of content you post, such as text, images, videos, and links.

If you're feeling a little lost, or simply don't have the time or energy to create a social media strategy - we're here to do it for you! Dalry Rose Digital Marketing in Hampshire help many local businesses create a plan of action with digestible to-do lists to get your social media marketing flying. Email to get your personalised marketing plan for 2023!


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