There's a whole list of reasons why a small business may want to rebrand, but some of the more common reasons are: - Your brand needs an up-to-date makeover - You have a new service offering - You have outgrown your current branding Rebranding a business is a big step, and can come with its challenges. When you're rebranding you have to think of a number of things: tone of voice, colour scheme, fonts, messaging, website, photography, Instagram grid... It's not easy to keep up