The Power Of Using Social Media Marketing For Local Businesses
Local businesses are reaping the rewards of using social media as a powerful marketing tool - it's a great way to raise your profile and engage with potential customers, and do this without a huge financial investment. Social media has proven itself in gaining results when it comes to digital marketing and is now at the forefront of most brands and businesses - both local, national, and international. A quarter of all UK digital ad spend (£3.3bn) was funneled in to social media platforms in 2018 according to eMarketer forecasts, with the total invested in the medium set to overtake TV by 2020.
Social media marketing has allowed small businesses to be key players on digital platforms without having the same budget as multi-million international brands - you just need creativity and time! Social media marketing allows you to create campaigns which target thousands of people, drive traffic back to your website or blog, and most importantly measure the results of your campaigns through programmes like Google Analytics.
If you're not convinced that your small local business can benefit from local social media marketing, here are some things you may want to consider...
Why Use Social Media Marketing As A Local Business?
Platforms like Facebook and Instagram focus on helping small local businesses reach the right audience and make the most out of their social media marketing tools - so they have allowed brands to use direct targeting of customers based on where they live, how old they are, what their interests are - as detailed as what films they like watching! So you can have a small budget when advertising, but ensure that your ad hits the right people. If you're going organically, you can advertise in local community groups (we have many set up in and around Hampshire which are happy to promote local businesses and services!)
Social media has given everyone the opportunity to go viral - but unless you're the next YouTube comedian, or Zoella, you probably want to narrow down your posts and make sure your local community knows that you're a local business (for examples a business in Hampshire) and you sell the kinds of products they are looking for.
To summarise, here is why social media marketing is important to you as a small local business:
Target your ideal audience
Engage with customers who will buy from you
Earn a trusted reputation
Build your brand awareness