TikTok’s Keyword Insights: The New Research Tool for Marketers & Creators

TikTok has recently launched a new research tool called Keyword Insights that can provide marketers with more information about which keywords and phrases are performing best in TikTok ads. This new feature is available in TikTok’s Creative Center and it can help marketers find the right words to use in their ads to resonate with their audience and industry.

Through the Keyword Insights tool, marketers can browse the most commonly used terms in TikTok ads and see how often those words have been used, the CTR of the respective ads, and more. By tapping on the ‘Details’ element at the right of each example, marketers and creators can learn more about how each term has been used in each ad, whether it’s commonly used as text or voice-over in clips, and view examples of specific videos that include those terms.

What’s more, marketers and creators can filter the listings by the last 7, 30, or 120 days, providing a good base for their research, which could help optimise their TikTok outreach approach. Keyword Insights can also be used in combination with other TikTok Creative Center tools like Top Products data, Top Ads, and ad creative, to help marketers and creators gain more insight into effective TikTok ads approaches for free.

Marketers and creators need to keep in mind that TikTok’s presentation style is unique, and thus they still need standout visuals and an organic approach that aligns with the app's overall style. Nevertheless, with TikTok’s Keyword Insights tool, there are now more ways to glean more insight into effective TikTok ad approaches. It’s definitely worth exploring for all TikTok marketers and creators!