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Top Social Media Trends 2024 - What You Need to Know

social media manager holding a laptop

Staying ahead on social media as a business means understanding the trends that will shape the landscape. 2024 is nearly here, and the digital sphere continues to surprise us with transformative shifts and innovative approaches.

Social media platforms are not just places for connection; they have become dynamic search engines, reshaping the way we access information. From longer videos reclaiming the spotlight to a shift in engagement from feeds to DMs, each trend presents an opportunity for brands and marketers to redefine their strategies.

We navigate through the most impactful social media trends of 2024, offering insights and actionable steps to ensure your brand thrives in this rapidly evolving digital era!

Social Platforms: The New Search Engines

In 2024, social media channels aren't just for connection; they've become dynamic search engines rivaling traditional ones. Platforms like TikTok are now integrating Google search results, enticing users to rely on social media for authentic insights and information. Gen Z's shopping decisions are increasingly influenced by social platforms, posing a challenge to conventional search engines.

Key Action Items:

  • Embrace social SEO in content calendars for various platforms.

  • Craft engaging content addressing common queries to enhance visibility.

  • Leverage social SEO but don't overlook other aspects of marketing strategy.

Longer Videos: A Resurgence in Engagement

As attention shifts toward social media for answers, video lengths are elongating. The rise in longer videos on platforms like Instagram Reels and TikTok echoes users' quest for in-depth information. The era of short-form content is evolving, allowing creators to address audience queries comprehensively and build a deeper connection with their audience.

Key Action Items:

  • Experiment with 2- to 3-minute videos for higher engagement.

  • Focus on evergreen, informative videos that captivate your audience.

  • Structure longer videos effectively, utilising timestamps for easy navigation.

Engagement Shift: From Feeds to DMs

The social landscape is witnessing a shift from public feeds to private engagements in DMs. Personal updates are now prevalent through direct messages, prompting social platforms to enhance DM-centered features. Though challenging for tracking, DMs are becoming a preferred communication method, emphasising the shift towards customer service via social media.

Key Action Items:

  • Encourage audience interaction through DMs for feedback and inquiries.

  • Equip social teams with tools for efficient customer service.

  • Utilise automated responses for prompt replies and off-hour engagements.

Shares: The New Currency of Engagement

Shares outweigh likes and comments in portraying genuine engagement. With platforms highlighting share counts, brands are realising the importance of shareable content. Crafting content designed to be shared authentically promotes organic engagement.

Key Action Items:

  • Analyse top-shared posts to understand your audience preferences.

  • Create content that encourages shares without compromising authenticity.

  • Focus on creating valuable content that compels users to share.

Social media in 2024 is a landscape of transformation, from the emergence of social search engines to the resurgence of longer videos and the prominence of private engagements. Embracing these trends and evolving strategies will be pivotal in navigating the ever-evolving social sphere.

Adapting to these trends aligns your brand with the evolving digital landscape, forging stronger connections with your audience.

Are You Ready to Embrace the Future of Social Media Marketing? Contact Us Today!


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