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How To Use TikTok As A Local Business


Small Business Owner Looking At TikTok on Her Mobile

As a local business owner, it's important to constantly be on the lookout for new and innovative ways to reach potential customers and grow your business. One platform that has recently exploded in popularity and presents a great opportunity for local businesses in Hampshire is TikTok.


For those who aren't familiar, TikTok is a social media platform that allows users to create and share short-form videos, usually set to music. It has quickly become one of the most popular social media platforms, particularly among younger users, and presents a unique opportunity for local businesses to connect with potential customers.


But how can your local business use TikTok to reach new customers and grow?


Here are a few tips to get you started:

  1. Create engaging and fun content: TikTok is all about short-form, attention-grabbing videos that are meant to be entertaining. As a local business based in Hampshire, this presents an opportunity to showcase your products or services in a fun and engaging way. Consider creating videos that highlight your business, show off your products, or even just give a behind-the-scenes look at what goes on in your store or shop.

  2. Utilise popular music and trends: TikTok is known for its use of popular music and trends, and incorporating these into your videos can help make them more appealing to users. Keep an eye on the latest trends and songs on TikTok and consider incorporating them into your videos to increase engagement and reach.

  3. Collaborate with other users: TikTok is all about community and collaboration, and one great way to get your business noticed on the platform is to collaborate with other users. This could be as simple as partnering with a local influencer to create a video together, or even just featuring other users' content on your business's account.

  4. Use hashtags and challenges: Hashtags and challenges are a big part of the TikTok experience, and using them can help increase the visibility of your content. Consider creating your own branded hashtag for your business and using it in all of your posts, and also look for popular challenges that align with your business and participate in them.

  5. Engage with your audience: TikTok is a social media platform, which means that engaging with your audience is key. Make sure to respond to comments and messages from users, and also actively seek out and engage with other users and businesses in your local community. This can help to build a loyal following and increase awareness of your business.


TikTok presents a unique and exciting opportunity for local businesses to connect with potential customers and grow their business. We have worked with several accounts who have amassed thousands of TikTok followers and grew their brand on the platform in a matter of months - and we'd love to make you another one of our success stories. Drop us a line on hello@dalryrosedigital.co.uk and let's get you trending on TikTok!

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