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How To Use TikTok As A Small Business in 2024: Top Strategies and Tips


Small business owner using TikTok to grow their brand


If you’re eyeing TikTok as a prime platform for your marketing strategy this year, you’re on the right track. With over a billion users embracing its content, music, trends, and emerging eCommerce, TikTok offers vast potential for brands willing to engage in innovative ways.


To help amplify your TikTok game, here are five key strategies to boost your presence on the app.


1. Competitor Research is Key

Gain insights into your niche and assess competitor performance on TikTok. Study their profiles, analyse their content, and draw inspiration from their successes and shortcomings. Utilise TikTok's Creative Center tools to explore top-performing content, hashtags, and brands in your industry.


2. Explore Top-Performing Ads

Tap into TikTok’s "Top Ads" to unearth successful promotions. This invaluable data reveals the ad strategies that resonate with audiences in your sector. Leverage these insights to refine your ad approach and boost engagement.


3. Uncover Relevant Hashtags

While the influence of hashtags has shifted, they remain a crucial discoverability factor. Utilise TikTok's "Trend Intelligence" to explore trending tags in your industry. Track their performance, delve into demographics, and discover related tags to optimise your content’s reach.


4. Get Acquainted with Influencers

Familiarise yourself with top creators in your niche. Dive into TikTok's Creator Marketplace or trending hashtag listings to identify influencers relevant to your brand. Partnering with influencers can amplify your reach and refine your content strategy.


5. Embrace TikTok’s AI Tools

TikTok’s AI-driven tools offer innovative ways to enhance your content. Explore the "Creative Assistant" chatbot in the Creative Center for guidance and ideas. Experiment with AI script generators and video editing features to refine your clips!


The Potential and Precautions

TikTok’s foray into AI and its growth strategies, like in-app ordering, indicate potential. However, geopolitical concerns and potential bans in some regions remain risks. Nevertheless, TikTok’s large and engaged user base makes it a compelling platform for brands aiming to connect with younger audiences.


Incorporating TikTok into your strategy requires meticulous planning and ongoing adaptation. Its potential as a marketing tool is immense, but diverse strategies like those developed for TikTok can also be deployed on other platforms.


By integrating these strategies and staying attuned to the evolving TikTok landscape, your small business can carve out a distinctive presence and captivate your target audience on this vibrant and evolving platform!


And if you need a trusted social media agency to help your business grow online, reach out to us today - we look forward to hearing from you!

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