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Sell More, Sell Better: Mastering the Art of Social Media Marketing Without Feeling Icky


Small business flower shop owner selling her products on social media

The power of social media cannot be underestimated when it comes to marketing your business. It's the marketplace where conversations happen, trends emerge, and businesses thrive. But there's a fine line between effective social media marketing and coming across as pushy or 'icky'.


We delve into the art of selling your product or service on social media without making your audience cringe. As a social media agency, we understand the importance of maintaining authenticity while boosting your business. We have put together five tips and scenarios that will transform your social media strategy and keep your audience engaged, and coming back for more!


1. Know Your Audience Inside Out
  • Scenario: Imagine you're a local bakery launching a new line of gluten-free pastries. The icky approach: Posting endless product images and shouting discounts. The savvy approach: Knowing your audience's preferences, creating content that shares the story behind your gluten-free pastries, and offering tips for a healthier lifestyle. Key takeaway: Authenticity and empathy resonate with your audience and give them a reason to hit that 'Follow' button!

2. Quality Over Quantity
  • Scenario: You're a boutique clothing store. The icky approach: Flooding your feed with repetitive sales messages, discount graphics, and lifeless clothes on hangers. The savvy approach: Focusing on high-quality images of your unique products, providing fashion tips and 'how to wear videos', and spotlighting customer testimonials. Key takeaway: Less can be more when it's impactful and engaging.

3. Encourage User-Generated Content
  • Scenario: You run an adventure tourism company. The icky approach: Constant self-praise and boasting about your services without any backup. The savvy approach: Encouraging your customers to share their experiences through photos, videos, and reviews, and then sharing this user-generated content on your feeds. Key takeaway: Authentic recommendations from happy customers speak louder than self-promotion!

4. Storytelling Sells
  • Scenario: You offer eco-friendly household products. The icky approach: Bombarding your audience with product features and stock imagery. The savvy approach: Sharing the journey of how your eco-friendly products are made, emphasising the positive impact on the environment, and offering educational content about sustainable living. Key takeaway: People love stories, and stories sell.

5. Build Meaningful Relationships
  • Scenario: You're a local coffee shop. The icky approach: Simply promoting daily specials. The savvy approach: Engaging with your followers, asking for their favorite coffee moments, and occasionally running contests or giveaways. Key takeaway: Social media is a two-way conversation. Building relationships online is just as important as IRL when it comes to your business.


Selling on social media doesn't have to be icky. By following these tips, you can improve your social media marketing strategies and transform your brand presence online.


It's about understanding your audience, showcasing your authenticity, and using storytelling to connect on a deeper level. If you need guidance or support, our social media agency is here to help you elevate your social media marketing game! Contact us to learn more about how we can tailor our services to your business's unique needs.

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